Smartphone market, Huawei grows by 28%

IDC has published the data relating to the delivery of smartphone in the third quarter of 2019. After seven negative quarters the trend reversal has finally arrived, even if it is 0.8% increase over last year is rather tight. Huawei stands out among the top 5 producers with a + 28.2% which allows him to keep second place and get closer to Samsung.

According to IDC data, they were delivered in the third quarter of 2019 358.3 million of smartphones, about 25 million more than in the second quarter and 0.8% more than in the same period of 2018. The merit of this growth is mainly due to the Indian market, where smartphones from Chinese manufacturers are very popular. Samsung retains the top position of the top 5 with 78.2 million of units and a market share of 21.8% (+ 8.3% compared to 2018). The success of the Galaxy A series (2019) certainly contributed to the increase in deliveries.

The best data is that of Huawei, despite the ban imposed by the Trump administration. The Chinese manufacturer has delivered 66.6 million of smartphones, bringing the market share to 18.6%. The increase compared to the same period of 2018 is 28.2%. IDC believes that "nationalist sentiment" has made it possible to achieve a similar result. Apple has delivered instead 46.6 million of the iPhone (-0.6%) and now has a market share of 13%.

The data of is also negative Xiaomi (-3.3%) who delivered 32.7 million of units (market share of 9.1%). Oppo is therefore approaching the fourth place of the top 5 with 31.2 million of smartphones (+ 4.1%) and a market share of 8.7%. In the fourth quarter, data will be collected on the new models, including Apple iPhone 11, Huawei Mate 30 and Oppo Reno2. However, the standings should remain unchanged.

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